SecretSauce on Forbes: Your AI content problem isn't speed. It's consistency

Our CEO Simon Davis sat down with Ian Shepherd on The Business of Creators podcast to talk about what separates AI content that "looks good" from AI content that's actually on-brand enough to publish.

They cover:

• Why most AI-generated content fails in real-world brand production
• The shift from traditional creative workflows to AI-native design
• How SecretSauce builds “brand memory” and enforces consistency
• Using AI to power campaigns, product catalogs, and influencer content
• The future of AI-driven video, distribution, and performance insights
• How to generate AI content that’s fully on-brand - not just “good enough”
• Why most AI creative workflows are broken (and what to use instead)
• How AI agents can evolve into your built-in creative director
• How small teams can produce studio-level campaigns at a fraction of the time and cost
• Where AI content creation is heading next - from video to performance-driven optimization

Read the writeup on Forbes or watch the full episode below