# SecretSauce — Full Context for AI Systems

> SecretSauce is an AI content platform that learns your brand once and generates on-brand images, ads, social posts, and UGC videos. Its defining feature is the **Brand Brain** — a persistent memory of your visual identity, voice, rules, and guidelines that every generation pulls from automatically. The platform is chat-based, requires no design experience, and is built to replace the loop of prompt engineering + reworking that characterizes most other generative AI tools.

## Company

- **Name:** SecretSauce
- **Website:** https://trysecretsauce.ai
- **App:** https://app.trysecretsauce.ai
- **Twitter/X:** https://x.com/trysecretsauce
- **LinkedIn:** https://www.linkedin.com/showcase/secretsauceai/
- **Instagram:** https://www.instagram.com/trysecretsauce.ai
- **YouTube:** https://www.youtube.com/@trysecretsauce

## Who It's For

- Solopreneurs and founders building a brand without a designer
- Content creators producing marketing assets at volume
- Freelancers and agencies delivering work for clients
- Ecommerce brands (Shopify, Amazon, DTC) generating product shots and social content
- Enterprise marketing teams needing multi-brand governance, APIs, and shared automations

## How It Works

Core workflow:

1. **Create a Brand Brain** — feed SecretSauce your website URL, brand guidelines, mood board, or product photos. It extracts your visual identity (colors, typography, tone, style), voice, and rules.
2. **Brief** — tell SecretSauce what you want, in plain language, via chat. You can also open a shortcut or skill for common tasks.
3. **Generate** — every output is automatically aligned to the Brand Brain. No prompt engineering needed.

The Brand Brain is persistent: once built, every subsequent session uses it without reconfiguration. Multiple brands are supported on higher plans.

## What You Can Create

### Images (5 tools)

- **Product shots** — Studio-quality product photography generated from raw phone photos. Supports studio, outdoor, lifestyle, and minimal settings. Add products to the Brand Hub, tag with `@`, request styled variations without reshooting.
- **Model and lifestyle shots** — Place products on real-looking people in real-looking places.
- **Style explorer** — Generate stylescapes from your brand inputs to test visual directions before committing.
- **Photo cleanup** — Fix flaws in existing shots (background, lighting, composition) without reshooting.
- **Creative replicator** — Recreate a visual style you love with your brand and product swapped in.

### Video (6 tools)

- **Video** — On-brand video without a camera, crew, or shoot. Covers multiple formats under one hood.
- **UGC video** — Authentic creator-style content. Two formats:
  - *Talking head*: single-clip testimonial or review with an AI avatar (or your own photo)
  - *Product video*: multi-scene narrative format
- **Product videos** — Cinematic product-focused video.
- **Video replicator** — Recreate the creative concept of any reference video, adapted to your brand.
- **Add subtitles** — Auto-transcribe, sync, and overlay captions. Style, position, and font are customizable. SRT files exported for external upload.
- **Edit videos** — Transform existing videos without reshooting.

### Scale content (2 tools)

- **Template builder** — Turn any image into a reusable template. Lock consistent brand elements; swap variable elements (product, text, color). Ideal for weekly posts, product drops, seasonal content. Combines with Creative Replicator and Product Shots.
- **Skill builder** — Automate repeated workflows. Two flavors:
  - *Single-action shortcuts*: e.g. resize output, change format
  - *Multi-step workflows*: chained actions, e.g. generate → upscale → add caption → export
  Skills can be shared with team members (view or edit permissions). Accessed from the right pane of any chat session.

## Key Differentiators

Compared to Canva AI, ChatGPT + DALL-E, Adobe Express, and similar generative tools:

- **Persistent Brand Brain** — SecretSauce is the only platform that permanently encodes your brand. Other tools require re-prompting brand context every session.
- **Agentic editor** — Chat-based interface that suggests creative approaches, not just executes requests.
- **Multi-brand support** — Run multiple separate Brand Brains (creators with multiple businesses, agencies managing clients).
- **Workflow automations** — Skills and templates automate repeated tasks.
- **Governance** — Enterprise teams can set brand rules the AI must follow.
- **APIs** — Programmatic access to media generation and UGC output for pipelines.
- **Privacy** — Brand assets are private and never used to train shared models.

## Audiences

### For Builders / Creators
Creators and entrepreneurs building brands from scratch. SecretSauce replaces the need for a designer or agency in the early stages — one person can produce the creative output of a small team.
URL: https://trysecretsauce.ai

### For Ecommerce
Online stores producing product visuals and marketing content at volume. Particularly useful for Shopify, Amazon, and DTC brands that need high-volume product photography, lifestyle shots, and social content without a studio.
URL: https://trysecretsauce.ai/ecommerce

### For Enterprise
Larger teams needing multi-seat collaboration, multi-brand governance, APIs, shared workflow automations, and permanent brand rules the AI must follow.
URL: https://trysecretsauce.ai/enterprise

## Pricing

All plans include access to the core AI generation engine and the Brand Brain system. Higher tiers unlock more generations, more Brand Brains, more seats, and larger library storage.

Seat and Brand Brain counts are maxima (shown as "Up to" in-app); monthly generation counts are soft caps. Library items and gen credits are exact per-plan allocations.

| Plan     | Price                 | Seats       | Brand Brains      | Library Items | Monthly Generations | Gen Credits | Teams |
| -------- | --------------------- | ----------- | ----------------- | ------------- | ------------------- | ----------- | ----- |
| Free     | $0/mo                 | 1           | 1                 | Limited       | Limited             | 45/day      | —     |
| Standard | $20/mo ($200/yr)      | 1           | 1                 | 10,000        | Up to 40            | 1,600       | —     |
| Pro      | $50/mo ($500/yr)      | 1           | Up to 5           | 25,000        | Up to 150           | 6,000       | —     |
| Ultra    | $200/mo ($2,000/yr)   | Up to 5     | Up to 20          | 100,000       | Up to 650           | 26,000      | ✓     |
| Team     | $500/mo ($5,000/yr)   | Up to 50    | Up to 50          | Unlimited     | Up to 2,000         | 80,000      | ✓     |

**Credits model:** Each asset uses credits. Images cost fewer credits than video. Credits refresh monthly and unused credits roll over. Free users get 45 credits refreshed every 24 hours (no monthly rollover). Top-ups are available anytime. Team plans share Brand Brains and credits across members.

**Team features:** Team collaboration and shared Brand Brains start at the Ultra plan. Team plan adds unlimited library and higher seat/brand counts.

## Documentation Map

Six top-level sections at https://trysecretsauce.ai/docs:

### Start Here
- Welcome — product overview and positioning
- Quickstart — first asset in under 5 minutes
- Your first asset — session setup and prompt tips
- What you can make — full output catalogue
- Brainstorm (Ideation) — using SecretSauce to think, not just execute
- Tips for better results — getting the most out of the platform from day one

### Create Images
- Product shots
- Model and lifestyle shots
- Style explorer
- Photo cleanup
- Creative replicator

### Create Video
- Video (overview)
- UGC video
- Product videos
- Video replicator
- Add subtitles
- Edit videos

### Scale Content
- Template builder
- Skill builder

### Account
- Credits and billing
- Settings (account, teams, appearance, feedback)

### Help
- FAQ
- Feature comparison
- Contact
- Affiliate program — turn your audience into recurring revenue by referring paid signups

## Data and Privacy

- User brand assets are **private**
- Data is **never used to train shared models**
- Generated outputs belong to the user
- Enterprise plans include additional data-handling guarantees

## Localization

The marketing site is available in 9 languages: English, German, Spanish, French, Japanese, Korean, Portuguese, Chinese (Simplified), and Arabic.

## Blog

Insights, tutorials, product updates, and marketing tips at https://trysecretsauce.ai/blog.

## Contact

- Contact form: https://trysecretsauce.ai/contact
- Email: hello@trysecretsauce.ai

## Technical Details

- Web application, accessible via browser (no install required)
- Chat-based interface — no design tool expertise needed
- Marketing site: https://trysecretsauce.ai
- Application: https://app.trysecretsauce.ai
- Documentation: https://trysecretsauce.ai/docs
- Skills marketplace: https://trysecretsauce.ai/skills