Creator program

Creator guidelines

Everything you need to promote SecretSauce and get paid.

1. The basics

Who we are: SecretSauce is an AI content platform that learns a brand once and generates on-brand content from there. Product shots, ads, social media posts, UGC videos. Everything comes out looking like the brand it's built for, not generic AI.

Where to find us: Tag us in every post. We repost the good ones.

Hashtags: Pick at least one when you post:

#SecretSauce
#MadeWithSecretSauce

Your affiliate link: You'll get a unique tracking link from your affiliate dashboard in Dub. Use it in every post, video description, bio link, or wherever you're sending people. If someone signs up through your link and becomes a paying customer, you get paid.

Disclosure: This is a paid affiliate relationship, so you need to disclose it. The exact wording is up to you, but the standard options work:

#ad
#affiliate
"Paid partnership with SecretSauce"
"I earn a commission if you sign up through my link"

Use the platform's built-in disclosure tools where they exist (Instagram and TikTok both have them).

2. Content do's and don'ts

Show the product in use. Screen recordings, real workflows, real outputs.
Share genuine results from your own brand or a brand you're creating for.
Be authentic to your voice. The reason we picked you is because your audience trusts you.
Use real before-and-afters when you have them.
Tell people what problem SecretSauce solves for you specifically.

Don't

Post generic AI slop visuals to promote us (kind of defeats the point).
Make medical, financial, or legal claims about what SecretSauce can do for someone's business.

Usage rights: By posting promotional content about SecretSauce, you give us permission to repost, share, and feature it on our own channels and in marketing materials, with credit to you.

3. The content that works

A few formats that convert well for SecretSauce specifically:

Screen recordings of the product: Show SecretSauce in action and the real output you created. People need to see it to believe it.
Before / after: Generic AI output vs. SecretSauce output for the same brand. The contrast does the talking.
"I made [X] in [Y] minutes:” Time-based wins are easy to grasp.
Talking head over a screen recording: You explain what's happening while it happens.
Walkthroughs for your specific niche: If your audience is e-commerce, show product shots. If they're agencies, show client work.

Key messages you can use

"Stop paying for AI tools that make everything look the same."
"I trained an AI on my brand and this is what happened."
"If your AI content looks generic, you're using the wrong tool."
"Here's how I'm making a month of content in an afternoon."

Cadence: No requirement, but creators who post about us 2-4 times in the first month tend to see the strongest results. Consistency beats one big post.

4. Important links

List of new features to share with your audience audiece.
Feature comparison to other AI content platforms
How to get started on SecretSauce
Content ideas you can create on SecretSauce

Note that in the Resource center in your Dub dashboard, you can also find our logo, colors, and documents.

5. Examples from SecretSauce creators

Here are some of our top performing creator partners to get inspired from: