SecretSauce on The Generalists: Why AI content only works when someone has an opinion about the outcome

SecretSauce's Greg Armshaw sat down with Michael Smith Jr. and Raz Kotler on The Generalists podcast to talk about:

• Why AI content breaks the moment you ask for a second version
• The brand consistency problem no frontier model solves on its own
• How 3 years of building games with AI turned into SecretSauce
• The pizza owner in Mexico who went from silent Instagram to daily posts
• The difference between D2C sampling and enterprise Labs work
• Why "opinionated about the outcome" is the only way to use AI well
• How Singapore is becoming the AI capital of Asia
• What IKEA's customer service story tells us about the real AI job story
• The generalist mindset that fits the AI era

Watch the full episode below: