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AI content creation pricing plans
What is great content worth?
Whatever it is, it's a whole lot more than $20 bucks. Just ask the photographer, designer, or agency you were about to email.
Standard
$20
per month
Get startedLess than a tank of gas. Lasts way longer.
4,400 credits / mo
~141 images
~18 videos
1 seat
1 Brand Brain
Recommended
Pro
$50
per month
Get startedSuspiciously good content for someone working alone.
12,000 credits / mo
~384 images
~48 videos
1 seat
5 Brand Brains
Ultra
$200
per month
Get startedCheaper than the freelancer you're about to email.
52,000 credits / mo
~1,664 images
~208 videos
5 seats
20 Brand Brains
Team
$500
per month
Get startedContent velocity your CMO will not stop bragging about.
160,000 credits / mo
~5,120 images
~640 videos
Unlimited seats
50 Brand Brains
- Unlimited seats
- Unlimited Brand Brains
- SSO
- SLA
- Custom workflows and integrations
- Forward deployed engineers
- Forward deployed creatives
Compare our pricing plans
| Feature | Free | Standard | Pro | Ultra | Teams |
|---|---|---|---|---|---|
| Credits | 400 | 4,400 / mo | 12,000 / mo | 52,000 / mo | 160,000 / mo |
| Seats | 1 | 1 | 1 | 5 | Unlimited |
| Brand Brains | 1 | 1 | 5 | 20 | 50 |
| Images / mo | 5 | ~141 | ~384 | ~1,664 | ~5,120 |
| Videos / mo | – | ~18 | ~48 | ~208 | ~640 |
| Price | $0 | $20 | $50 | $200 | $500 |
Brands ❤️ SecretSauce
borderless
Arden Zhuo
Founder at Borderlessbutter
“I get consistent, on-brand, beautiful visuals, without the budget for an editorial shoot.”
6
hrs saved
Joseph Arning
Paid Ad Strategist at Alinea
“The video creatives made with SecretSauce definitely brought in users with higher quality and higher retention.”
Desiree Dickerson
CEO at THNDR
“The posts I make with SecretSauce have a ton of engagement.”
8x
engagement
disorder
Disorder Media
Performance marketing agency
“We scaled creative production without scaling the team — and our cost per purchase halved.”
50%
lower cost per purchase
Pricing FAQs
Most AI content tools are priced like the output needs constant fixing, because it usually does. SecretSauce isn't. Here's what you're actually paying for with SecretSauce and why it's built to save you both time and money.
How much does an AI marketing tool cost?
The answer depends on how much rework you end up doing.
Most AI content still looks like AI content: generic, off-brand, and in need of a human pass before it launches. That's why every pricing model built around it charges for the fix, not just the first draft.
Same goes for AI video generation pricing: video's usually the priciest add-on, and it's tacked on after you've already committed to a plan.
Where the hidden costs usually show up:
- Re-prompting the same brief over and over because the tool forgot your brand
- Paying per seat and per generation, separately
- Video and UGC formats sold as a per-video add-on on top of your plan
- Editing time that never shows up on the pricing page, but shows up on your calendar
What you're really paying for with SecretSauce
You've probably assumed AI content means a decent first draft and three rounds of edits after. That's the old math. With SecretSauce's AI content generation platform, you're paying for a Brand Brain.
It's the part of the platform that remembers your visual identity, voice, and guardrails so you're not starting from scratch every time you open a new chat.
It also means fewer rounds of "no, not like that" before you get there.
Plans scale with:
- Brand Brains: how many brands or products you're managing
- Seats: solo vs. team
- Generations: how much content you're making per month
What drives ad creative AI pricing (and why context matters)
If you've been burned by AI creative that needed a total rework before it was usable, that's not what happens here. Every net-new project and iteration checks against your Brand Brain first, so you're starting from on-brand, not from a generic prompt. Fewer iterations means your AI ad creative pricing doesn't creep up, like it does with the other guys.
Enjoy fewer redos with SecretSauce. That's the honest way to put it.
AI video generation pricing, without the surprise bill
Video is where most platforms pad the bill. Talking-head UGC, product B-roll, and voice clones are typically the priciest features tucked behind an upgrade-to-unlock paywall.
At SecretSauce, video formats are part of the same plan structure as everything else:
- 1Talking-head UGC: an AI presenter or your own cloned voice
- 2Product/B-roll video: without booking a shoot
- 3Video ad clone: recreate a reference ad's structure, on your brand
Which SecretSauce pricing plan is right for you?
- 1Solo entrepreneur or founder? Start free, move to Standard or Pro once you're generating regularly.
- 2In-house marketer or lean team? Ultra gives you multiple Brand Brains and seats, so campaigns stay consistent without extra tools stacked on top.
- 3Agency or enterprise? Team tier (or the API) applies the same logic across every client brand you manage.
Not sure where to start? Browse our cookbooks for industry-specific examples of what people build across our tiers, or check the frequently asked questions for billing and plan limits.
Need higher volume than the listed plans? Get in touch and we'll build a plan around it. Want to offset the cost? Recommend us through our affiliate program.
The reasoning behind how much our AI marketing tool costs is the same at every tier: less time explaining your brand, more time shipping the ads and videos you're already paying for.
You've read this far. Try SecretSauce today.
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