AI content creation pricing plans

How much does an AI marketing tool cost?

The answer depends on how much rework you end up doing.

Most AI content still looks like AI content: generic, off-brand, and in need of a human pass before it launches. That's why every pricing model built around it charges for the fix, not just the first draft.

Same goes for AI video generation pricing: video's usually the priciest add-on, and it's tacked on after you've already committed to a plan.

Where the hidden costs usually show up:

• Re-prompting the same brief over and over because the tool forgot your brand
• Paying per seat and per generation, separately
• Video and UGC formats sold as a per-video add-on on top of your plan
• Editing time that never shows up on the pricing page, but shows up on your calendar

What you're really paying for with SecretSauce

You've probably assumed AI content means a decent first draft and three rounds of edits after. That's the old math. With SecretSauce's AI content generation platform, you're paying for a Brand Brain.

It's the part of the platform that remembers your visual identity, voice, and guardrails so you're not starting from scratch every time you open a new chat.

It also means fewer rounds of "no, not like that" before you get there.

Plans scale with:

• Brand Brains: how many brands or products you're managing
• Seats: solo vs. team
• Generations: how much content you're making per month

What drives ad creative AI pricing (and why context matters)

If you've been burned by AI creative that needed a total rework before it was usable, that's not what happens here. Every net-new project and iteration checks against your Brand Brain first, so you're starting from on-brand, not from a generic prompt. Fewer iterations means your AI ad creative pricing doesn't creep up, like it does with the other guys.

Enjoy fewer redos with SecretSauce. That's the honest way to put it.

AI video generation pricing, without the surprise bill

Video is where most platforms pad the bill. Talking-head UGC, product B-roll, and voice clones are typically the priciest features tucked behind an upgrade-to-unlock paywall.

At SecretSauce, video formats are part of the same plan structure as everything else:

1. 1Talking-head UGC: an AI presenter or your own cloned voice
2. 2Product/B-roll video: without booking a shoot
3. 3Video ad clone: recreate a reference ad's structure, on your brand

Which SecretSauce pricing plan is right for you?

1. 1Solo entrepreneur or founder? Start free, then choose Lite, Standard or Pro as your needs grow.
2. 2In-house marketer or lean team? Ultra gives you multiple Brand Brains and seats, so campaigns stay consistent without extra tools stacked on top.
3. 3Agency or enterprise? Team tier (or the API) applies the same logic across every client brand you manage.