How Rheon used SecretSauce to build a highly detailed watch brand

Greg Fournier is the founder of Rheon, a micro watch brand based in Singapore.

As a pre-launch founder, Greg wears every hat - product developer, brand strategist, content creator - all while holding down a full time job. The actual work of building Rheon happens on his kitchen table in whatever time he can carve out.

The problem with every other AI image generator

Greg was deep in the prototyping phase testing different combinations of case shapes, finishes, and indice styles, while simultaneously trying to define the brand that would frame it all.

AI image generators felt like the right tool to speed up Rheon’s brand exploration. But each one he tried kept losing the details that made his watches unique. For a watch brand, details aren't a nice to have. "Building a watch brand means obsessing over details, like the width of a hand, the font on the dial, and even a millimeter matters.”

So when AI misses the details, the outputs become unusable. “I ask it to fix the background, but it loses the watch face. After a few prompts, it would start changing things I never asked it to change, and I'd have to start from scratch and re-explain everything. Genuinely painful.”

The first AI tool that held onto the details

SecretSauce treats your product as a fixed reference point. Rather than regenerating from scratch with every new prompt, it locks in the core product elements you give it and iterates around them - so the product’s details stay intact.

"SecretSauce was the first platform that actually held onto what I gave it. You lock in the key product elements and iterate around them without breaking what's already right."

For Greg, that was the difference between an AI image generator he could actually use and one he'd have to abandon after a few prompts.