Can AI make a believable Instagram grid for a brand like Graza?
Ben and I have been doing these live demos for a while now, and this one felt different. Graza is one of those brands where you look at it and think: this is either going to be impressive or embarrassing. Their Instagram is sharp, playful, instantly recognisable. The kind of feed where every post looks like someone who genuinely cares made it.
I actually cook with their squeezy bottles at the office. So I had skin in the game.
Why Graza is a hard brand to copy
Graza’s visual identity is a masterclass in retro-70s cool: character illustrations, bold typography, a specific type of irreverence. As Ben put it on the stream: "it's a young brand, but it feels like it has a legacy."
Most AI tools would look at Graza and spit out something that looks like a generic wellness brand. Getting it right means understanding the attitude.
What our Instagram Strategy feature does
Ben pulled up our new Instagram Strategy feature. Before generating anything, SecretSauce analyses 60 days of performance data, looking at the comments themselves, not just the counts: which formats land on which days, what content style the audience actually responds to. It layers all of that with competitor analysis and the Brand Brain, which already held Graza's tone of voice, product details, and visual rules.
The output is a full 7-day plan: formats, hooks, copy, calls to action. All of it grounded in what's actually worked for this specific account. As Ben explained: "it's all based on data."
The plan updated in real time
Ben dropped in two things to see how SecretSauce would respond.
- First: Graza's chips had just launched in Target stores across the US. Four new flavours, their first time in a major retail chain.
