How Disorder Media scaled creative production and cut cost per purchase in half with SecretSauce

Amit Waissman is a campaign manager at Disorder Media, a performance marketing agency running paid advertising for major international brands. Amit manages over 15 client accounts across e-commerce, SaaS, real estate, tourism, and more - building and optimizing every channel, campaign, and ad set to hit their growth targets.

The problem is that every campaign needs new creatives, but for most of his clients creative production is the slowest part of the operation. Learn how Amit uses SecretSauce to quickly and easily produce ad creatives for his clients, and how those creatives cut his clients’ cost per purchase by 50%.

The creative bottleneck holding back performance

Meta’s recent shift toward creative volume and broad targeting changed the game for performance marketers. The platforms now reward volume and variety, which means agencies need more creatives, more angles, and more iterations.

But many of Amit's clients simply don't produce enough creatives to keep up: "We have a lot of clients that just don't make enough creatives, so we're basically stuck with what they have, trying to squeeze as much out of the existing ones as we can."

However, when a creative fatigues and there's nothing to replace it with, costs climb and performance drops. For Amit, getting new creatives meant picking between slow, expensive, or inconsistent:

• The client's team: Most clients are slow to turn things around. "I see a creative working, but I know asking the client to produce more will take like a month."
• Freelancers: Hiring outside help was expensive and hard to justify for quick tests. A typical round of 5 to 6 static images would run around $1,000.
• Other AI tools: Amit tried ChatGPT, other image generators, and various LLMs, but the workflow was fragmented and the output was inconsistent. "You need to work with two different LLMs to get what you want. You need to go to ChatGPT, write a script, then paste it into another tool to generate the creative. And even then, the output wasn't good enough to run most times."

Better ads, faster for multiple clients

Today, Amit’s Meta problem is solved. When Amit spots a winning angle he wants to scale or a creative that's burning out, he doesn't need to wait for anyone to produce the next iteration. He opens SecretSauce and tells the agent what he needs:

1. On-demand ad creation: Amit generates new hooks, swaps settings or avatars to fit different audiences, and builds full static ads, UGC videos, and carousels from a simple one-line prompt.
2. Templates: For recurring needs like client promotions, Amit built carousel templates that lock the design elements in place and just swap out the text and images. When a client has a new sale or launch, he's not rebuilding from scratch. He types in the new details and the creative is ready to go in seconds.
3. Clone ads: When Amit sees an ad working for a competitor or in another market, he drops it into SecretSauce and the platform recreates it for his client's brand, matching his clients’ visual identity, fonts, and tone without any manual rework.
4. Smart resizing: Meta requires different formats for every placement, and Amit used to run creatives through cheap online tools that distorted the output or broke the layout. Now he resizes in SecretSauce with one click, and the creative holds up across every format.

Because SecretSauce's Brand Brain remembers each client's fonts, tone, and visual identity, he never has to re-explain the brand from scratch the way he did in ChatGPT or other AI tools. The avatars even automatically match the target audience so viewers see themselves in the ad.

The quality speaks for itself. For a jewelry brand, the creatives "made it look more professional and more luxurious. The client was really impressed by it."

Cutting cost per purchase in half and turning creative into a revenue stream

The same volume of work that used to require a freelancer brief, client approval, and weeks of back-and-forth now happens in an hour with SecretSauce. "So now I just make extra ads whenever we need, and it makes a big difference in the performance."

In fact, SecretSauce creatives cut the cost per purchase by 50% for one client, and significantly increased the click-through rates for others.

The impact goes beyond his clients’ ROAS. SecretSauce changed what Amit's agency can offer. Instead of being strictly a performance shop that depends on clients or freelancers for creative, Amit now sells creative as part of the service. That shift is a competitive advantage: "It's basically given us an edge over other performance agencies."