Build templates
Turn any asset into a reusable format you can update in seconds
Template Builder lets you take any image and turn it into a reusable template.
Lock the elements you want to stay consistent - the layout, the composition, the visual treatment - and swap out the rest whenever you need a new variation.
It's the fastest way to maintain a recognizable visual format without rebuilding it from scratch every time.
When to use it
Use Template Builder when you've landed on a format that works and want to reuse it repeatedly.
Brands that post regularly, run ongoing ad campaigns, or produce content across multiple products or markets will get the most out of it.
It's also useful when you want to give a consistent look to a recurring content format - a weekly post, a product drop announcement, a promotional graphic - without the output looking identical every time.
How it works
Upload or reference an asset you've already created and tell SecretSauce what you want to lock and what you want to be able to swap out.
Once the template is built, you can generate new variations by changing the swappable elements - the product, the copy, the seasonal detail - while everything else stays the same.
Examples
- "Turn this image into a template I can reuse for weekly posts"
- "Lock the layout and let me swap the product and caption each time"
- "Create a template from this ad where I can change the product and the background"
- "Turn this into a reusable format for product drop announcements"
- "Lock the composition and color treatment, let me swap in different products"
Getting new variations from a template
Once your template is set up, generating new variations is fast. Tag the template and tell SecretSauce what to swap in.
- "Use this template with @[different product]"
- "Generate a holiday version of this template with @[product]"
- "Create 5 variations of this template with different products from my Brand Hub"
- "Use the same template but update the copy for [campaign/offer/moment]"
Combining with other features
Template Builder works well alongside Creative Replicator and Product Shots.
Use Creative Replicator to find a style you love, generate a strong first asset in Product Shots, then turn it into a template so you can produce variations quickly without losing the look.