Welcome to SecretSauce

SecretSauce is an AI content platform that learns your brand and generates on-brand images, ads, and social content automatically - without you having to explain your brand every time.

Most AI tools for branding start from zero every time you use them, which is why AI often doesn’t match your brand. SecretSauce is different. You build a Brand Brain once (your visual identity, voice, tone, and values), and every asset you generate comes out looking like you from that point on.

Who is it for?

• Solopreneurs who want big-brand content without a big-brand team
• Creators who want their content to stay consistent across every channel
• Freelancers managing multiple brands at once
• Marketing teams producing high volumes of content across markets and campaigns
• Ad agencies who need to stay on-brand for multiple clients without constant re-briefing

What can you create?

• Product photography
• Social posts
• Ad creatives
• UGC videos
• Product videos
• Campaign visuals and key art
• Hero images, story covers, and promotional graphics

How does it work?

1. Create a Brand Brain: Drop in your website URL, upload your brand files, or describe your brand in the chat

2. Brief: Chat with SecretSauce about what you want to do or create

3. Generate: Get on-brand content automatically

What's in these docs?

These docs cover everything you need to get up and running and get the most out of the platform.

If you're new, start with Quickstart. You'll have your Brand Brain set up and your first asset created in about 5 minutes.

If you're looking for something specific, use the menu on the left.