Video Studio
The fastest way to make an on-brand video

Video Studio is the fastest way to make an on-brand video in SecretSauce. Instead of describing everything in the AI chat, and hoping the output matches what you had in your head, you choose from a library of proven video formats and presets upfront.
Every video is generated through your Brand Brain, so your product, visual identity, tone, and audience context are already loaded. You get a video that looks like your brand made it, not like you picked a generic template.
Plus, you can see how many credits a video will cost you before you generate.
Video Studio is currently in early access. Apply here to get in.
Video Studio currently supports UGC video. More formats are coming soon.
How to use Video Studio
You make three creative choices, set a few parameters, and generate. Your Brand Brain is already loaded, so your brand voice and visual identity come through automatically.
- Tap Video Studio in the left menu.
- Choose a UGC style. Styles are proven UGC formats that perform on social media. Some styles include: Testimonial, Review, Unboxing, Try On, Tutorial, Product Demo.
- Choose a hook. Hooks are the opening moments that determine whether someone keeps watching. Each hook in Video Studio is based on a format that has been tested and proven to stop the scroll. Some hooks include: slow reveal, chaos to calm, absurd prop, contrast cut, and more.
- Choose a product. You can select one or more products depending on the video style.
- Choose an avatar. If you don't have an avatar set up, SecretSauce can autogenerate one for you.
- Choose a voice for your avatar. You can choose one of your existing voice clones, or let SecretSauce generate a voice for you.
- Optionally add a brief in the text field to guide the direction if you have a certain vision in mind.
- Set your video parameters: resolution, duration (up to 10s), and aspect ratio (9:16 or 16:9).
- Hit Generate.
Tips for using Video Studio

- Test the same product across multiple hooks and styles to find what performs best with your audience.
- Though it’s optional, give SecretSauce a quick brief to better guide the AI towards your vision
- 9:16 is best for Reels and TikTok. 16:9 works for YouTube and LinkedIn.