Brainstorm

SecretSauce isn't just for generating assets. It's also a thinking partner for your brand, which is why many creators use AI tools like this to plan and produce content.

When you're stuck on what to make, where to take a campaign, or how to show up on a channel, you can use the main chat to ideate before you create anything. Because SecretSauce already knows your brand, the ideas it generates are grounded in who you are, not generic suggestions that could apply to any brand.

What you can ideate on

SecretSauce can help you think through pretty much anything. Here are the most common starting points.

Content ideas

• "Give me 10 Instagram post ideas for @[product] this month"
• "What content should I be making for [season/moment/campaign]?"
• "Suggest 5 Reel ideas for [product launch]"
• "What are some ways I could show @[product] in use?"

Content calendars

• "Build me a month of Instagram content for @[product]"
• "Create a two-week content calendar for [campaign]"
• "Plan a week of posts across Instagram and stories for [launch]"

Campaign concepts

• "Give me 3 campaign concepts for [product launch/season/moment]"
• "What's a good angle for a back to school campaign featuring @[product]"
• "Suggest a campaign idea that would work across paid social and organic"

Ad angles

• "What are some angles I could test for paid social ads for @[product]"
• "Give me 5 different hooks for a Meta ad promoting [offer]"
• "What pain points should I be leading with in ads for @[product]"

Launch planning

• "Help me plan the content rollout for a new product launch"
• "What should I be creating in the 2 weeks leading up to [launch]"
• "Give me a pre-launch, launch, and post-launch content plan for @[product]"

How to get the most out of ideation

Give SecretSauce context about where you're at and what you're working toward. The more it knows about the moment, the campaign, or the goal, the more relevant the ideas will be.

If an idea resonates, you can go straight from ideation to creation in the same session. Just tell SecretSauce to turn it into an asset.

• "I like the third idea. Create a post for that one"
• "Turn this campaign concept into a full asset list"
• "Generate the first week of content from this calendar"