What’s new

Video is the most powerful way to grow your business right now. We just shipped 6 new ways to make more of it, faster:

1. Video replicator: Drop in any reference video and get your version of it, remade for your product and brand. Choose Clone to stay close to the original or Remix to adapt the concept to your brand.
2. Social product video: Generate a product video built to hook viewers on social media, strategically scripted around your brand and audience.
3. UGC video makeover: Upload a talking head video and change your outfit, hairstyle, lighting, or setting without reshooting.
4. Background swap: Change the background on your talking head video to anything you want. No green screen or editing software.
5. Automatic subtitles: Add captions to any video automatically and customize style, font, size, position, and color.
6. AI flag detection: Post your content without getting flagged as AI on social platforms. We removed the metadata tagging from all exports.

Your SecretSauce content will no longer get flagged as AI-generated on social platforms.

Social platforms automatically tag AI-generated content in the metadata of every export. But they apply the same tag whether you generated a full video from scratch or simply removed a background.

We've removed AI metadata tagging from all SecretSauce exports so you can post without getting flagged.

85% of videos are watched without sound. To maximize retention and watch time, subtitles are a must.

Now you can automatically add subtitles to any video in SecretSauce - whether you generated it in the platform or uploaded it from your device.

Ask SecretSauce to caption your video and it will automatically:

• transcribe the audio
• sync captions to the timing
• deliver a final export with subtitles baked in
• provide an SRT file with every export

You can also customize the caption style, size, position, font, color, and emojis - or leave it to SecretSauce to choose.

Learn more about Subtitles in Video.

Video is here. You can now generate multiple video formats directly from SecretSauce - no camera, no crew, no shoot required:

• UGC talking head: generate a creator-style video of an avatar speaking directly to camera. Works best for testimonials, reviews, and paid social ads.
• UGC product presentation: generate a multi-shot, creator-made mini ad with an avatar presenting your product across scenes. Works best for product launches, usage steps, and before and after demos.
• Product video: generate cinematic product footage with no people or voiceover. Just your product, beautifully shot with creative animation, cinematic transitions, and satisfying visual effects.

Every format is built around your Brand Brain, so everything comes out on-brand from the first generation.

Split any message into a new chat window and keep building both ideas in parallel - with all the context from your original chat carried over.

Use it when you want to A/B two creative approaches before committing to one, need a version of something for a different audience or market without risking what's already working, or want to explore a concept without overwriting a chat you've already built.

Learn how to fork in Tips for better results.

SecretSauce is available via API. Now enterprise marketing and creative teams can generate on-brand AI content at scale, maintain brand consistency across markets, and batch create - via the tools and workflows they’re already using.

Contact us to learn more.

Skills you build in Skill Builder can now be shared with your team. If you've set up a Skill for batch creating ad variations, generating a week of Instagram posts, or exporting product shots in multiple formats, now anyone in your SecretSauce team can trigger it without having to rebuild it themselves.

Now you can edit any chat message you send and SecretSauce will automatically rerun the prompt according to the new direction.

Most useful for when you made a mistake early and don't want to start the whole chat over to fix it.

Learn how to edit in Tips for better results.

We're excited to launch our changelog! From now on, you'll find all product updates, improvements, and bug fixes right here.

What to expect

Each entry will include a date, descriptive tags, and a detailed summary of what’s new. Stay tuned for more updates.