What you can make

SecretSauce can produce pretty much anything your brand needs - from a single product shot to a full campaign's worth of assets. Here's what's available today, organized by where you'll find it in the left menu.

Brand Hub

Brand Hub is where your brand lives. Beyond storing your Brand Brain, it's also where you create the assets that make everything else more accurate and personal.

Avatars

Create an AI version of yourself, a team member, or a brand persona. Once built, your avatar can appear in product shots, lifestyle imagery, and video content - without a camera or a shoot.

• "Create a headshot of @[avatar] in a professional office setting"
• "Put @[avatar] in a lifestyle shot holding @[product] outdoors"
• "Generate a UGC video intro with @[avatar] speaking to camera"

Products

Upload photos of your product line and SecretSauce turns them into assets you can reference in any session. Tag them with @ and drop them into any message.

• "Turn this photo of @[product] into a clean studio shot"
• "Create 5 angles of @[product] for my website"

Photo Studio

Photo Studio is where you generate product imagery - product shots, lifestyle photography, campaign visuals, and more.

Product shots

Get a full campaign's worth of product photography without booking a photoshoot. Describe the setting, style, or mood and SecretSauce generates polished imagery ready for your website, ads, or socials.

• "Create a product shot of @[product] on a clean white background"
• "Generate lifestyle product shots of @[product] for a back to school campaign"
• "Create 10 variations of @[product] in different settings for Instagram"

Style explorer

Not sure which visual direction to go? Style Explorer lets you explore a handful of concepts before committing to anything. Tag a product, drop in a few style keywords, and get a range of visual directions back.

• "@[product] in a minimal, editorial style"
• "@[product] shot outdoors, golden hour, warm tones"
• "@[product] in a dark, moody studio setting"

Model and lifestyle shots

Put your products on real-looking people in real-looking places with Model and Lifestyle Shots. Tag an avatar and a product, describe the scene, and get lifestyle imagery that looks like it came from a professional shoot. You can also swap avatars in and out while keeping everything else - the product, the setting, the composition - exactly the same.

• "@[avatar] holding @[product] in a busy coffee shop"
• "Same shot as before but swap @[avatar] for @[different avatar]"
• "@[avatar] wearing @[product] on a city street, candid style"
• "Put @[product] in the hands of @[avatar] against the same background as the last shot"

Photo cleanup

Fix existing product shots without reshooting. Upload an image, describe what's wrong, and get a cleaned-up version back. Photo Cleanup is useful for fixing backgrounds, lighting, distracting elements, or composition issues.

• "Clean up the background on this shot"
• "Remove the shadow on the left side"
• "Make the lighting look more natural"
• "Crop this for a square Instagram format"

Content Creator

Content Creator is where you go beyond individual assets and start working with styles, templates, and repeatable formats.

Creative replicator

Found a visual style you love? Upload it as a reference, tag your product, and SecretSauce recreates the aesthetic with your brand swapped in. Creative Replicator for matching a competitor's look, recreating a trending style, or building on creative you've seen work.

• "Recreate this ad style for @[product]"
• "Apply this visual treatment to @[product] for Instagram"
• "Match the mood and composition of this reference image but use @[product]"

Template builder

Turn any asset into a reusable template with Template Builder. Lock the elements you want to stay consistent - layout, fonts, color treatment - and swap out the rest whenever you need a new variation.

• "Turn this image into a template I can reuse for weekly posts"
• "Lock the layout and let me swap the product and caption each time"