UGC video

UGC videos outperform polished ads on most social media channels.

SecretSauce generates UGC videos that look and feel like real creator content - so you get the impact without the production cost. We support the following UGC video formats:

1. UGC talking head video: avatar speaking directly to camera
2. UGC product video: avatar presenting the product

You can also swap backgrounds, restyle your look, and add subtitles without reshooting. See edit videos.

1. UGC talking head video

Create a video of a person speaking directly to the camera about your product. It feels like a TikTok review or Instagram story - authentic, personal, and creator-made.

This works best for testimonials, "I tried this" hooks, and unboxing reactions.

Tap New Session in the left menu then tag the skill @UGCvideo to get started. Follow the agent's instructions:

• Give direction (or leave it open). Tell SecretSauce what you want - as much or as little as you have. You can describe the talent, the vibe (excited, calm, relatable), the setting, the hook (“focus on the 3-day glow result"), or leave it open and let SecretSauce suggest.
• Choose your format. Single clip (one scene, one person, one piece of dialogue, up to 12 seconds) or multi-shot (multiple scenes with the same character stitched into a longer video).
• Choose your talent. Selecting Generate AI talent will create a character that fits your brand. Selecting Use your own photo will match a real photo to your likeness.
• Tag a product (optional) to have your AI avatar presenting the product

SecretSauce will then present a few concepts for you to choose from. Confirm one and it gets to work generating your video.

Examples

• "Create a UGC video of @[avatar] talking about @[product]"
• "Make a 30-second UGC ad with a girl speaking to her iPhone camera about @[product] while she’s walking down the streets of New York"
• "Create a UGC video with a woman in her 20s wearing athleisure presenting @[product] while cooking in the kitchen - casual and authentic"

2. UGC product video

Create a UGC-style mini ad for your product. Unlike a talking head, this format uses multiple scenes - close-up product shots, lifestyle context, and personal interaction - to build a narrative around your product.

This works best for product launches, usage steps, and before and after demos.

Tap New Session in the left menu then tag the skill @UGCvideo to get started. Follow the agent's instructions:

• Give direction (or leave it open). Tell SecretSauce what you want - as much or as little as you have. You can describe specific moments (“show the texture,” “show before/after”), the narrative arc (does the person discover it, use it, react to results?), or leave it open and let SecretSauce build the storyboard.
• Choose your talent. Selecting Generate AI talent will create a character that fits your brand. Selecting Use your own photo will match a real photo to your likeness.
• Tag a product

SecretSauce will then present a few concepts for you to choose from. Confirm one and it gets to work generating your video.

Examples

• "Create a product presentation video for @[product] - hand reaching for it on a shelf, application shot, then a reaction"
• "Make a multi-shot UGC video showing someone discovering and trying @[product] for the first time"
• "Create a before and after UGC video for @[product] with a woman in her 30s"