Quickstart
Create your account and generate your first asset in under 5 minutes
Step 1. Create your account
Go to app.trysecretsauce.ai and sign up. It's free to get started.
Step 2. Create your Brand Brain
Your Brand Brain permanently stores your visual identity, voice, and values so you never have to explain your brand again. Every image, ad, and video you generate comes out on-brand automatically.
The tutorial walks you through this step and takes about 2 minutes.
You have 3 options:
- Drop in your URL. Paste your website URL and SecretSauce pulls your brand identity automatically. The fastest way to get started.
- Upload your files. Drop in your logo, brand colors, fonts, and a few examples of content you love. If you have brand guidelines, add those too. The more you give it, the better it learns.
- Describe your brand. No website or files handy? Walk SecretSauce through your brand in chat and it builds your Brand Brain from what you tell it.

Step 3: Add your products and avatars
Head to Brand Hub in the left menu.
Under Products, upload photos of your product line. Once they're in, you can reference any item in any prompt using the @ symbol.
Under Avatars, create an AI version of yourself, your team, or a persona. Use it to generate branded headshots, place yourself in product shots, or add a face to video content.
Step 4. Create your first piece of content
Tap New Session in the left menu and tell SecretSauce what you want to make. You don't need to describe your brand - it already knows. Just describe the content.
A few things to try:
- "Create a product shot of [product] for Instagram"
- "Make a UGC video for [campaign]"
- "Generate 5 variations of a social post for [launch/product/moment]"
Learn more about creating your first asset.

Step 5. Refine and iterate
Not quite right? Just say so. Tell SecretSauce what to change and it'll iterate and remember for next time.
Step 6. Publish
Download your assets and post them wherever you need them. Soon you'll be able to publish directly from SecretSauce without leaving the platform.
That is it! You’re up and running with an AI tool that just works.